In order to entice more summer holidaymakers to stay in St Lucia this season, hotels and restaurants as well as some of the most exciting tours and attractions have stepped their game to offer tourists with special deals aimed at a local audience. Trying to tap into the local market with special Staycation offers, the ultimate goal for many St Lucia holidays is to raise awareness of their services among local residents and in many cases build a long-lasting relationship with their home guests.
This annual summer promotion has been launched in previous years and continues to grow in popularity. For this reason, many hotels in St Lucia have revved up their offers to their loyal local clientele to now include special spa treatments at some of the islands most indulgent spa facilities.
The Staycation summer holiday deals in St Lucia will officially kick off on 1st July and will run until 30th September 2012.
At the moment the St Lucia Tourist Board is working with the many St Lucia hotels, tour operators, spas, restaurants and other organisations specialised in adding to the St Lucia holiday experience, in order to create the different tailor-made holiday packages that will offer exclusive summer deals to residents. Some of these specials will include hotel stays starting from just $30 US dollars per night per room and exclusive discounts on popular attractions and tours. In addition there are also some all inclusive holiday deals as part of the promotion.
The launch of Staycation coincides with the launch of another summer promotion called Summerlicious; yet another summer programme created by the St Lucia Hotel and Tourism Association (SLHTA), designed to expose both locals and visitors alike to the diversity of St Lucian cuisine as influenced by Afro, European, French and Caribbean heritage.
As part of the Summerlicious programme those enjoying holidays in St Lucia during the summer season will get to enjoy authentic St Lucian culinary delights with reduced prix fixed prices on lunch and dinner summer menus at some of the finest restaurants island-wide. Visitors can sample a two course lunch for EC$50-$65 and a three course dinner from EC$95, $125 and $145. In addition, all meals include a high-quality signature cocktail made with St Lucias award winning Chairmans Reserve Rum. Ahead of the imposition of the Value Added Tax in October of this year, Summerlicious has been hailed as the, Pre VAT Dine Out.
Tourism Director Louis Lewis said Staycation/Summerlicious offers that unique opportunity for nationals; and in the case of Summerlicious visitors alike, the chance to experience the islands varied tourism product.
It is noteworthy to see the excitement amongst the hotels, restaurants, sites, attractions and spas to these two programs as we work together to execute these exciting summer promotions. The fact that more and more of our tourism partners are eager to participate in the promotions is testament to their success and the value they place on the on-island clientele. – Lewis said.
Participating hotels and restaurants in St Lucia for the Staycation/Summerlicious 2012 include both small and large properties and are located throughout the island from Cap Estate in the north to Vieux Fort in the south.